Video Is a Must for Sellers

The internet plays a huge role in the real estate industry, much like every other industry in today’s world. Several years ago it became the great equalizer that allowed small firms to have as much presence as the larger firms with the right online marketing strategy, and it offers prospective buyers and sellers a glimpse into the current market conditions in real time.

 

One things that has changed though is how we use the internet. As our needs and preferences have evolved, so has the way we use the largest, most used research tool out there. Once upon a time the most used function for the internet was email, then it was social media, and now those 2 things are not even the most frequently used application. According to the Pew International Report on Internet Behavior, Video Viewing is the number Internet activity. I was shocked at first, but think about how often you are watching something online whether it is a tutorial for how to do a home project or that funny commercial everyone told you about. With smartphones, we don’t even have to be in front of a computer to watch them.

 

What does all of this have to do with real estate? Well as a era estate agent who often deals with out of state or even out of country clients, I can tell you that the thing buyers ask me for most is a video of that property they like. Does it have a virtual tour? If not, (and this is often the case, will I go shoot a video for them and send it their way. I have sold many listings to clients because they watched the video. I have even sold homes to clients who never personally saw the home prior to making an offer, because they watch the video. Yes, it tis that important to have a video up of your home is you are a seller in today’s market. Buyers want to see them! I would also like to clarify that when I say video or virtual tour, I mean an actual movie not the series of panoramic shots that some people put together. Those do not buyers any sense of space of scale for their surroundings. They want to see what we call a “virtual showing” where I walk through the home pointing out special features and giving the potential a sense of the property’s space and flow. We do this with all of our listings, and it has been very successful at helping us get that property in front of more potential buyers.

 

So when you are ready to list your home, remember how important having a video tour is and call us. We have our camera ready and look forward to helping you achieve your goals!

 

Check out the video for our new listing.